Atlanta Plastic Surgeons

LOGO DESIGN

Video Editing

WEBSITE DESIGN

Brand Enhancement

Case Study

The main focus was to expand and improve the brand image for Atlanta Plastic and Reconstruction Specialists and increase their market presence through a comprehensive website redesign and strategic online interaction. A key part of this initiative is the growth of their medical spa and skincare product lines, which are highlighted in their digital marketing efforts. By creating a modern, user-friendly website and actively engaging with potential clients online, the surgeons aim to attract a broader audience, build client trust, and establish their practice as a leader in the field of aesthetic medicine.

Hero Video

The brand presentation begins with a full screen video followed by a clean asymmetric modern design featuring modern navigation and immediate call to action

Navigation

The navigation features a modern, top level super menu providing clear consistent access to second and third levels content. The super menu is sticky and provides additional calls to action.

Doctors

The introduction section offers a unique opportunity for personalization within the newly established brand framework, effectively providing access to the doctors credentials.

Surgery


The Surgery Center constitutes a vital benefit for the practice. Patients are provided with a tailored full-screen walkthrough of the facility, thereby augmenting its allure.

Anti-Aging

The anti-aging tool functions as an interactive resource that aids customers in recognizing the procedures that are most appropriate for their cosmetic aspirations.

Mobile Views

Consistent with the principles of fluid responsive design, the images presented here offer thumbnail representations of important mobile page versions.

The Process

The strategy was centered on a synergistic approach utilizing a range of creative tools. The website featured sleek, intuitive navigation providing rich, engaging custom imagery to guarantee an exceptional user experience, reflecting the personalized, high-quality care patients can expect at the practice. This same focus was consistently applied across all marketing materials and platforms.

Color palette

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Project Color Palette

Color palette

A color scheme refresh was implemented on the client's website, incorporating a blend of muted medical blue tones and softened skin shades to establish a sophisticated and inviting ambiance. The updated color palette was chosen to enhance the custom high-quality imagery.

Project Color Palette

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CONCEPTS

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BRANDING
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Project Results

The aesthetic improvements made to Atlanta Plastic and Reconstructive Surgery have led to notable advantages, particularly in boosting important performance indicators overall. There has been a significant rise in online user interaction, as visitors are now spending more time on each page, indicating an enhanced user experience and engaging content. The revamped website, with its visually appealing design and consistent brand image, has resulted in a considerable increase in leads and a surge in social media activity, with followers actively sharing, liking, and commenting on posts at unprecedented levels.

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